On Tuesday, April 28, 2026, a distinguished investment sales event was held under the title “An Exceptional Tour in the World of Luxury Real Estate and Hospitality,” in which Emtilak participated. During the event, First Projects Holding Group showcased a wide range of existing and upcoming real estate, service, and hospitality projects, along with exclusive investment opportunities. These included premium villas, luxury apartments and full-floor residences, hotel-serviced residential units, fully serviced office spaces built to innovative standards, commercial complexes, as well as high-quality developments and promising investment opportunities in strategic locations both within the Kingdom and abroad.
The event welcomed the Group’s clients, business leaders, and Arab and international investors, in addition to a distinguished group of real estate brokerage partners. Attendees enjoyed a remarkable panoramic view of Riyadh from the eighth floor of Array Suites on Olaya Road, opposite Kingdom Tower, accompanied by the enchanting atmosphere of rainfall and a curated selection of fine cuisine.
Among the distinguished attendees was Dr. Khalid bin Abdulaziz Al-Nafjan, Chairman of the Board, along with several executive directors of the Group, who engaged in discussions with guests and explored a variety of real estate and investment opportunities.
First Projects Holding Group is a Saudi entity offering integrated solutions. The Group has recently adopted a business strategy focused on strengthening client engagement through curated events held throughout the year. It concluded 2025 with a major participation in Cityscape Global Riyadh 2025 and commenced the current year with a notable presence at Restatex Riyadh 2026, followed by a distinguished Ramadan evening. The Group will continue this approach, aiming to enhance communication and engagement with clients and investors through a series of upcoming events and participation in leading real estate exhibitions.
Eng. Mohammed Dabboussi, the CEO of First Projects Holding Group, announced the group’s participation in Cityscape Riyadh 2025, which will be held at the Riyadh International Convention and Exhibition Center – Malham, from November 17 to 20, 2025.
Eng. Dabboussi emphasized that through its participation in the exhibition, the group seeks to strengthen its distinguished presence in the Saudi market and launch several new projects, products and services.
First Projects Company and Opal Development Company have successfully completed over 86% of the construction and development work and achieved more than 84% of total sales in their joint venture, Greenfields—a sustainable, gated residential community located in the Umm Al-Hammam Al-Gharbi district of Riyadh.
This project is considered one of the most distinctive and high-quality developments in Riyadh, featuring exceptional design standards, superior execution quality, and a range of unique and premium services for its future residents.
The project has been well received by both clients and investors, who have expressed their admiration for the high level of progress and the precision in execution.
Saudi Arabia is experiencing an exceptional phase of real estate growth, driven by Vision 2030.
Dr. Khaled bin Abdulaziz Al-Nafjan, Chairman of the Board of Directors of The First Projects Holding Group, affirmed that Saudi Arabia is undergoing an exceptional phase of economic growth and real estate transformation, driven by Vision 2030 under the leadership of Crown Prince Mohammed bin Salman.
During a phone interview on the “Al-Moasher” program, hosted by media personality Majed Al-Jabarti on Alif Alif Radio, Al-Nafjan explained that this vision has established a vast investment environment, strengthened the integration of the real estate sector, and created unprecedented opportunities for investors. As a result, the Saudi real estate market has become an attractive destination for both local and global capital.
The Group’s Strategy and Future Directions
Dr. Khaled bin Abdulaziz Al-Nafjan spoke about the strategy of The First Projects Holding Group in the real estate development sector and its diverse investments. He explained that the group specializes in providing integrated solutions, including residential, tourism, and office projects, through its various subsidiaries, which adopt innovation, quality, and sustainability as core values in their operations.
He added that quality in the group’s projects is the most effective way to market its products and services, while sustainability ensures long-term solutions for investors and clients with minimal maintenance costs.
Active Participation in Restatex 2025
Regarding the group’s participation in Restatex 2025, Al-Nafjan stated that this marks the third time the group has participated as a platinum sponsor of this major real estate event.
He emphasized that the exhibition provided an opportunity to showcase the latest real estate projects that have received positive market feedback. Additionally, it allowed the group to present integrated solutions through its specialized companies in real estate development, construction, hotel management, and office management.
The group also highlighted its current residential projects, such as developments in Al-Nakheel and Umm Al-Hamam neighborhoods in Riyadh, reaffirming that this participation strengthened its relationships with clients and investors while showcasing its role in shaping the future of real estate in Saudi Arabia.
Ambitious Expansion Plans and Landmark Projects
Al-Nafjan revealed the group’s future plans, including the launch of a new high-rise residential line: “The First Projects SKY – Residence” in Al-Olaya, opposite King Fahd Library, in addition to a residential project near Kingdom Center, along with other vertical developments that enhance market diversity.
He noted that the group is also considering expanding its horizontal communities model, following the success of previous projects, with plans to establish gated residential complexes in East Riyadh.
A Flexible Strategy to Overcome Challenges
Al-Nafjan affirmed that the group recognizes the current economic challenges and has integrated them into its strategic planning by offering a diversified portfolio of real estate products, including residential, office spaces, and hotel operations.
He pointed out that the future of the Saudi real estate sector is promising, thanks to Vision 2030, which focuses on developing modern cities, enhancing quality of life, and attracting investment in infrastructure.
Furthermore, he highlighted the significant transformation in the real estate landscape, particularly in Riyadh, where demand for residential compounds and serviced apartments is rising, fueled by increased foreign investment.
A Bright Future in the Real Estate Market
Al-Nafjan concluded by emphasizing that The First Projects Holding Group is committed to being part of this major transformation by investing in projects that align with Vision 2030, such as mixed-use towers and modern residential communities.
He also revealed the group’s plans to launch new hotel projects to support the Kingdom’s growing tourism sector, stating: “At The First Projects, we strive to stay ahead of the real estate market by delivering added value in our projects—through selecting prime locations, innovative designs, and comprehensive after-sales services. Creativity is the key to progress in this dynamic sector.”
Signing of a Memorandum of Understanding between First Projects and Forsa Financial
On the sidelines of the fourth day of the Restatex 2025 Exhibition, the CEO of First Projects, Eng. Mohammed Daboussi, signed a Memorandum of Understanding with Forus Financial, represented by Mr. Yazid Mohammed Bastami.
